Zyme CCO Ted Dimbero: Connecting the Channel Data Dots

Zyme CCO Ted Dimbero: Connecting the Channel Data Dots

By Vivian Wagner

Aug 24, 2017 5:00 AM PT


Ted Dimbero is cofounder and chief customer officer of
Zyme.

In this exclusive interview, Dimbero sheds light on the intricacies of channel data management.


Zyme Chief Customer
Officer
Ted Dimbero

CRM Buyer: What is channel data management, and why is it important?

Ted Dimbero: Channel data management is about providing high-tech companies with all the data and information they need to effectively manage their distribution channels, sales and marketing.

Traditionally, companies have relied on managing the channel fairly blindly. They may get monthly data, but a lot of the data is incomplete or too late to make important decisions, like what promotions they want to run.

CRM Buyer: Can you explain a little more how this works in the real world?

Dimbero: It starts at the root with the collection of data from distribution and reseller partners around the world. They’re getting data from two or three thousand partners around the world — data on inventory and what they have sold and who they have sold it to.

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