Will Amazon Go Reinvent Retail?

Will Amazon Go Reinvent Retail?

By Jeff Kagan

Apr 14, 2017 10:00 AM PT

Every time I walk into a retail store, I complain. I grumble to my wife about the same pet peeve every time we go shopping.

After walking the aisles and filling the basket, you then must go through the most inefficient checkout process. First you unload everything in your basket, then it’s rung up, then you put the items in bags that go back into your basket before you can walk out of the store. There must be a better way. Amazon Go suggests there is.

Shouldn’t it be easy in today’s world, with today’s technology, to cut through the mess and reinvent this process? Yes — and that’s what Amazon wants to do with its new retail stores. It wants to reinvent retail the way it reinvented other industries.

Today, Amazon has a few retail bookstores, and it intends to break into other retail sectors. Due to some hiccups, the rollout of the Amazon Go stores seems to be on hold — but the need is real, and I expect Amazon to figure out the problems and open them sooner rather than later.

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