Uber Boss Practices Brinksmanship With Apple

Uber Boss Practices Brinksmanship With Apple

By John P. Mello Jr.

Apr 24, 2017 2:54 PM PT

Uber CEO Travis Kalanick has a reputation of playing fast and loose with rules, but it appears that a maneuver his company performed on iPhones took his ride-hailing outfit to the brink of ruin a couple of years ago.

When Apple discovered Uber was planting code on iPhones that persisted on the devices even after the ride-hailing app was removed, Apple CEO Tim Cook warned Kalanick in a face-to-face meeting to stop the practice or the Uber app would be kicked out of Apple’s App store, The New York Times reported Sunday.

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