Translating Website Visits Into Quality Leads

Translating Website Visits Into Quality Leads

By Chris Bucholtz

Mar 30, 2017 11:26 AM PT


Back in the day — like, 1993 — every company had to have a website because it was the thing you did! A website was something new, fresh and shiny, and it allowed the marketing team to reach more people than ever before. It was on the Internet, which automatically made your company seem cool. It was totally rad!

Within about 18 moths, though, everyone had a website and the novelty wore off. That was when marketers needed to assert why the website existed. There was a branding role, and an informational role — but the real reason to spend money on a website was to drive more leads.

That became somewhat lost as websites became mandatory for businesses. Building and maintaining the website itself became the objective — and too often, the mechanisms to gather lead information from the website were neglected.

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