Trailhead Matrix

Trailhead Matrix

By Denis Pombriant • CRM BuyerECT News Network

Jul 11, 2017 3:17 PM PT

Salesforce finished up the second quarter with a strong showing at its developer conference in San Francisco, TrailheaDX, roughly quadrupling last year’s attendance and flooding its developers with new technology.

Over the last few years, the company has built out a multidimensional matrix of product offerings that include customer relationship management components like sales force automation and customer service, but it has been careful to introduce back-end technology products that support administrators and developers as well. It makes all the sense in the world.

Salesforce rapidly is transitioning past a point where it can grow only by selling more CRM seats. Market research shows that only a plurality of businesses use CRM today, implying that there’s room for further growth — and there is. However, many of the businesses that don’t have CRM either are too small or don’t fit the model. A tire dealer and a restaurant are both businesses, but not likely candidates for CRM.

That’s not to say that they can’t benefit from application support. They can, and the bottleneck always has been the limitations of a spreadsheet app on one side, and the effort needed to build something new to fit a business.

You could say the same about smaller businesses that already use CRM: They need ways to build and tailor apps, and that’s what made the TrailheaDX conference so interesting.

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