The United States of Amazon

The United States of Amazon

By Rob Enderle

Jun 26, 2017 10:39 AM PT

Amazon’s significant expansion into yet another market — this time, grocery stores — dominated many of my conversations last week. Clearly, Amazon warned us. I’ve been here before — you see, back in the 1990s, when Amazon was just books, I was running the company’s e-commerce unit. I got into an argument with one of the analysts focused on Amazon, who believed the company wouldn’t go beyond books. I argued that the model it was using could — and would — expand to other things, but even I wasn’t thinking broadly enough.

Since then, Amazon has entered not only most areas of retail, from appliances to groceries, but also the enterprise technology arena, with Amazon Web Services. It clearly is going to move into delivery, and likely will displace UPS and FedEx in a few years — but what about an Amazon car or an Amazon hotel? We could be headed toward the United States of Amazon.

I’ll close with my product of the week: an interesting new video conferencing system that could redefine how we interact remotely.

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