The 3 Crucial Stages of an Effective Content Marketing Strategy

The 3 Crucial Stages of an Effective Content Marketing Strategy

By Richard Adhikari

Jul 12, 2017 3:07 PM PT


There are three key stages of implementing a content-based lead generation strategy — content development, targeting and prospect nurturing — that marketers should take into account. However, they often focus on one stage more than the others, missing out on opportunities for optimization.

That is one of the findings of a study released Tuesday by
-Consumption-Report_NetLine.pdf” target=”_blank”>NetLine, a B2B content syndication lead generation network that processes more than 700 thousand leads monthly across 300 industry sectors.

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