Swiftpage CEO John Oechsle: Better Interactions Lead to More Transactions

Swiftpage CEO John Oechsle: Better Interactions Lead to More Transactions

By Vivian Wagner • CRM BuyerECT News Network

Jun 15, 2017 5:00 AM PT


John Oechsle is the president and CEO of
Swiftpage.

In this exclusive interview, Oechsle shares his thoughts on unlocking the full power of personalization and marketing automation.


Swiftpage CEO John
Oechsle

CRM Buyer: What are some of the key trends in CRM right now?

John Oechsle: There are groups within companies that don’t want to interact with a full-blown CRM application. They want it running in the background, but they want to access it based on the functions they want it to perform. These small purpose-built apps are going to continue to evolve.

Also, people want to interact with software using voice interpretation and voice interaction. They don’t want to sit there and type. If I’m in my car or on a train or walking, I can interact with my software via voice.

Think about coming in and getting your software up and running and asking, “Hey, how did my marketing campaign go yesterday?” and it answers.

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