Salesforce Parallelism

Salesforce Parallelism

By Denis Pombriant • CRM BuyerECT News Network

Jun 12, 2017 3:32 PM PT

For several years now, Salesforce has built distinct product lines that all work off the same platform and can integrate in interesting ways. There are product lines for the enterprise, small and mid-sized businesses (SMBs), business-to-business (B2B) firms and business-to-consumer (B2C) operations — and probably some others that I haven’t considered. For instance, the AppExchange contains a wealth of apps for very specialized types of front-office business, as well as some back-office apps, like accounting.

We’ve recently seen product announcements for account-based marketing (ABM), partner relationship management (PRM), e-commerce, and a variety of analytics implementations. While supplying its core customer relationship management market, Salesforce also has been evolving as a provider of more generic products and tools that any business can use to develop unique solutions to its business processes.

The rationale for all of these new products is simple. Salesforce has advised my financial analyst friends that it is on track to generate more than US$10 billion in revenue from its SaaS business in its current fiscal year. That’s $10 billion of recurring revenue, which is quite an accomplishment. However, in doing this, the company bumps up against the same constraints that conventional companies encounter.

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