Netflix Climbs the Growth Wave as Cable TV Slides

Netflix Climbs the Growth Wave as Cable TV Slides

By Jeff Kagan

Jun 22, 2017 9:36 AM PT

Things change quickly. A few short years ago, Netflix was nothing more than a mail order Blockbuster-type video rental business. Since then, it has been growing rapidly and changing. Believe it or not, Netflix today has more U.S. subscribers than cable TV. That’s an amazing accomplishment for Netflix — and a major hit to traditional cable television.

Netflix and cable TV are two different technologies on opposite sides of the growth wave. Cable TV has grown over several decades, but its growth wave has crested in recent years, and it now is on the decline. Netflix, on the other hand, is still on the growth side of the growth wave.

Traditional pay TV, like cable television, has been losing subscribers as new and innovative competitors transform the industry. Services like AT&T’s DirecTV Now and mobile TV or wireless TV represent a transformative technology that customers love. People now can watch television on a smartphone or tablet anywhere in the U.S. using AT&T Mobility’s wireless network.

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