Naming the Ephemeral

Naming the Ephemeral

By Denis Pombriant • CRM BuyerECT News Network

Jun 30, 2017 12:32 PM PT

So much is happening as we approach the end of Q2 — our industry’s busiest quarter, at least by some measures. I’m flying around seeing things but not always able to comment from a middle seat on a red-eye. So this piece is an attempt to catch up and set some markers for the traditionally slower summer.

I’ve been searching for a word to describe a new category I see. You can call it various things, like “on-demand services” or even “Service as a Service,” which somewhat distinguishes it from “Thing as a Service,” such as SaaS, but it’s confusing.

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