It’s Mud Season Again

It’s Mud Season Again

By Denis Pombriant • CRM BuyerECT News Network

Mar 29, 2017 2:09 PM PT

It’s mud season here in New England — that time of year when everything merges into an amorphous mess. The gray sky merges with a gray landscape made into slop by continual rains and dirty gray melting snow. It’s hard to tell where one thing ends and another begins. Eventually the sun comes out and dries everything, the sky becomes distinct from the horizon, plants bloom from the firming ground, and order is restored. What better time for Amazon and Salesforce to announce another partnership?

I have to say I read the companies’ announcement and associated news articles several times in order to separate things, because I was confused. Amazon Connect and Salesforce Einstein will work together to provide an intelligent service offering to Amazon’s service customers, according to the companies. OK, I get it — but why?

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