Hootsuite Adds New Social Selling Tool

Hootsuite Adds New Social Selling Tool

By Richard Adhikari • CRM BuyerECT News Network

Jun 21, 2017 3:58 PM PT

Hootsuite on Monday launched Amplify for Selling, a mobile-first solution that helps sales teams succeed on social by generating leads and fostering revenue-driving relationships.

The new tool is an extension of Hootsuite’s Amplify employee advocacy product, which is focused on the business-to-business market.

Amplify for Selling integrates with Salesforce and Microsoft Dynamics CRM, so sales reps can import contacts from these systems and follow them on Twitter.

Among the things it allows users to do:

  • Set up keyword streams to provide notifications about relevant conversations from contact lists so they can connect with contacts in real time;
  • Share pre-approved content on social media and transition from social to offline conversation by requesting personal information through direct messages;
  • Track how leads engage with their content by user, social network and content category; and
  • Track shared content to see which meetings, calls, opportunities and revenue were influenced by social and discover which tactics and content work best.

Being able to connect with leads on the go and to pre-approve and curate content that sales teams can publish to multiple channels — LinkedIn, Twitter, Facebook and Instagram — saves time, according to Hootsuite.

Users get detailed contact profiles that include previous interactions, bios and even their Twitter feed.

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