Hearing Crickets at Apple’s WWDC and a Pin Drop in the Senate

Hearing Crickets at Apple’s WWDC and a Pin Drop in the Senate

By Rob Enderle

Jun 12, 2017 10:11 AM PT

The two mammoth events last week were the Apple developers
conference keynote and ex-FBI chief James Comey’s appearance at a Senate committee hearing. Now I’m sure a lot of folks didn’t have the time to watch both events — and particularly for the Comey event, I’m sure the coverage has the right and the left believing very different realities.

Apple is becoming more and more like a typical tech firm — that is, long on technology and short on magic. In the past, the company might have emphasized how magical and amazing the Apple Watch was, but this year its initial big focus was on how fast the watch can launch apps.

What I thought was particularly interesting was how much more excited the audience seemed to be about Apple’s diversity announcement at the start than the product announcements later on. Don’t get me wrong — I like the fact that folks are excited about diversity. However, they should be equally excited about the products.

With Comey, it was fascinating to learn why he did what he did. Afterward, having Trump’s attorney, who wasn’t involved in any of the encounters, dispute his account was somewhat surreal. That was hardly the only thing of interest.

There are things about both events that I found particularly intriguing.

I’ll close with my product of the week: Lenovo’s Smart Assistant, a digital assistant that anticipated the Apple HomePod, but doesn’t have the HomePod’s
critical weakness.

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