Google May Have Pixel Chromebook Showcase, Tiny Home in the Works

Google May Have Pixel Chromebook Showcase, Tiny Home in the Works

By John P. Mello Jr.

Aug 23, 2017 1:11 PM PT

Google appears to be planning a Pixel-branded Chromebook and a downsized version of its Home smart speaker, following in the steps of Microsoft and Amazon respectively.

Along with two expected new Pixel phones, Google this fall will unveil a Pixel-branded Chromebook and smaller, lower-priced version of its Home smart speaker, Android Police reported Monday, citing a source familiar with the company’s plans.

Chromebooks typically have been popular with budget-conscious schools and penny-pinching consumers, but the Pixel laptop may be setting it sights on a segment of the market that’s willing to spend more, the Android Police report suggests.

If so, it won’t be Google’s first effort to sell a premium Chromebook. It first introduced a Pixel Chromebook in 2013, and it offered an upgrade with a base model price of US$999 in 2015. Neither captured much market share.

If Google should decide to continue its Chromebook line, price could be a big factor in its success.

“Chromebooks have never sold as high-end notebooks,” said Bob O’Donnell, chief analyst at Technalysis Research.

“For them to try to do something in the premium area would be challenging,” he told TechNewsWorld. “That has never been a product category where Chromebooks have sold well.”

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