Cook Gives Up a Few Crumbs of Apple Auto Info

Cook Gives Up a Few Crumbs of Apple Auto Info

By John P. Mello Jr.

Jun 16, 2017 11:23 AM PT

News about Apple’s plans for the automotive market have been dripping slowly from the company for months, and CEO Tim Cook this week released a few more drops from the faucet.

Apple’s auto efforts are zeroing in on autonomous systems, he said in an interview with Bloomberg.

Self-driving is a core technology that Apple considers very important to its auto plans, but it’s very challenging from an artificial intelligence perspective, Cook noted, characterizing it as “the mother of all AI projects.”

A major disruption is ahead for the transportation industry, he predicted, because three change vectors — self-driving cars, electric vehicles and ride hailing — are converging in the same time frame.

Asked if Apple had plans to manufacture its own car, Cook responded: “We’ll see where it takes us. We’re not really saying from a product point of view what we will do.”

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