Consumers’ Embrace of Mobile Apps Is Limited to a Choice Few

Consumers’ Embrace of Mobile Apps Is Limited to a Choice Few

By David Jones

Aug 31, 2017 11:24 AM PT


Mobile app use has become a powerful habit among U.S. consumers, based on new research findings from comScore.

An increasing number of users have been spending their time consuming video, music and social media on smartphones and other mobile devices, but many are set in their ways and reluctant to try new apps, the data suggests.

The 2017 U.S. Mobile App Report, released last week, shows that a large percentage of mobile app users’ time is spent on social media apps like Facebook, Snapchat, Twitter or Instagram; watching videos on YouTube; or listening to music on apps like Spotify or Pandora, noted Andrew Lipsman, senior vice president for marketing and insights at Comscore.

It’s becoming much more difficult for new app categories to break through, as fewer users are downloading apps in new categories, he told the E-Commerce Times.

“It’s a harder market,” Lipsman said. “You have to come up with something really new and novel.”

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