Can Amazon Reinvent the Shopping Experience?

Can Amazon Reinvent the Shopping Experience?

By Jim McGregor

Jun 27, 2017 12:12 PM PT

There is little doubt that the Internet — especially Amazon — has altered the way U.S. consumers think about shopping.

E-commerce sales grew 15.6 percent in 2016 and now account for 11.7 percent of all retail sales, accor ding to recent reports. Amazon accounts for a whopping 43 percent of those e-commerce sales.

Amazon, in particular, has changed the way consumers think about e-commerce sales, or etail. If you live in a major city like Phoenix, which has a major distribution center, it is not uncommon to order items sold by Amazon and have them delivered the same afternoon.

In addition, Amazon has introduced a number of other shopping concepts of late and is moving directly into operating brick-and-mortar stores. Will Amazon’s moves bring back the traditional retail shopping experience, or is it gone forever?

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