Burger King Ad Creates Whopper of a Mess for Google Home

Burger King Ad Creates Whopper of a Mess for Google Home

By Richard Adhikari

Apr 13, 2017 2:57 PM PT

Burger King on Wednesday in essence hijacked the voice-activated Google Home speakers in some consumers’ homes.

In a 15-second television ad, the camera zooms in on a young man wearing the company uniform who says, “OK Google, what is the Whopper burger?”

The “OK Google” trigger phrase for Google’s artificial intelligence Assistant activated Google Home speakers situated nearby, prompting them to read Wikipedia’s description of the Whopper.

Burger King apparently intended to prompt the Assistant to deliver the glowing description posted on the page. However, the Internet quickly caught on to the gimmick, and Wikipedia’s Whopper page was deluged with newly edited versions, many of them decidedly uncomplimentary. Wikipedia soon blocked the editing functionality.

Within three hours or so, Google reportedly issued a server-side update to Google Home to stop it from responding to the ad. The ad would still wake up a Google Home device, which would wait for its query to hit Google’s servers, but Home no longer would respond to it. However, Google Home would respond to a real person making the same query.

The ad apparently was created by
David The Agency.

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