At 10, the World-Changing iPhone Is Kind of the Same

At 10, the World-Changing iPhone Is Kind of the Same

By Peter Suciu

Jun 29, 2017 11:14 AM PT

Apple celebrated the 10th anniversary of its iconic iPhone on Thursday. Since former CEO Steve Jobs debuted the original device, the company has gone on to sell more than a billion handsets worldwide, and the iPhone has become one of the most successful product categories in the electronics industry.

The iPhone proved to be a major disrupter in the mobile phone category after its unveiling on June 29, 2007. At the time, the industry was dominated by companies such as Nokia, Motorola, Ericsson, BlackBerry maker Research In Motion, and Palm. Over the past decade, those players have seen their respective market shares erode — to the point that the companies or their mobile businesses either were bought or otherwise exited the market.

Once-dominant R.I.M., whose BlackBerry earned the moniker “crackberry” for its seeming addictiveness, is now just a niche player that no longer manufactures phones.

The iPhone helped usher in the age of touchscreen-friendly devices, while in essence killing off flip and so-called “feature” phones. Today, the smartphone is dominant, and whole product categories now offer the touchscreen user interface that the iPhone popularized.

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