Amazon Starts the Clock on Prime Day Hoopla

Amazon Starts the Clock on Prime Day Hoopla

By David Jones

Jul 1, 2017 10:40 AM PT

Amazon has set its third annual Prime Day promotion for July 11, promising its biggest-ever promotion with 30 hours of deals starting at 6:00 p.m. PT on July 10.

The company has expanded the event to China, India and Mexico, to reach a total of 13 international markets. Amazon will go head-to-head with some of its most important international rivals, including Chinese e-commerce player Alibaba, as overseas sales have become an increasingly important share of the e-commerce mix.

“Every part of our business is working to deliver more deals to a record number of shoppers,” said Greg Greeley, vice president, Amazon Prime.

Amazon is offering the lowest prices in 365 days on hundreds of thousands of deals, with millions of items in stock, according to spokesperson Julie Lawson.

Although the company has increased the number of deals from last year and increased the available inventory, it’s likely that some items will sell out during the promotion, she told the E-Commerce Times.

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