Amazon Pushes Alexa, Highlights Small Sellers in Prime Day Deals

Amazon Pushes Alexa, Highlights Small Sellers in Prime Day Deals

By David Jones

Jul 10, 2017 12:37 PM PT

Amazon is ready to disrupt the retail landscape for the third consecutive year, as it launches its July 11 Prime Day promotion. The company will offer thousands of discounted items and special promotions to reward its Prime customers and increase their numbers, while rivals scramble to maintain their decreasing share of the e-commerce pie.

“Our teams have been working for months to source exciting and interesting deals,” said Greg Greeley, vice president, Amazon Prime. “Our fulfillment centers are loaded with products, our operations associates are ready, and our transportation partners around the world are excitedly waiting for the first Prime Day order.”

Starting at 6 p.m. PT on Monday, Amazon will offer special curated deals on some of its biggest-selling items. The Amazon Echo smart speaker, powered by its Alexa assistant, will be available for 50 percent off, at US$89.99. The Echo Dot will go for $34.99 — $15 off its regular price and the lowest-priced product among all the major smart speaker competitors.

Amazon will offer exclusive discounts, starting at 1 p.m. PT, to Amazon Echo, Echo Dot, Amazon Tap, compatible Fire TV and Fire tablet owners. Voice shoppers can find out about exclusive, early access deals
here.

Amazon will give Prime members access to special Alexa deals through July 17, so they can verbally ask their device for Prime Day deals and get information by voice.

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